HONDA – Best Brand in Automobile (The BrandLaureate Award 2007/08 – The Grammy Awards for Branding)
Recently, Honda was awarded as the Best Brand in Automobile in The BrandLaureate Award 2007/08 which is also known as The Grammy Awards for Branding. With the award, Honda is the brand leader in Automobile category and has demonstrated the best branding practices.
Honda came tops based on a 300 point selection criteria which involved brand strategy, culture, integrated brand communication, brand equity and brand performance. Despite of only to concentrate on sales, Honda are really looking into CSR which will benefit society with its most known Save Sumatran Rhino project and Honda Dreams Fund.
Without doubt, Honda is one of the companies that are heading towards technology with greener environment.
Save our planet.
Please visit Honda Official Website:
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